In an unexpected move by a company that’s normally conservative in terms of product development and tight-lipped in terms of future models and strategies, Harley-Davidson has announced a sweeping “More Roads to Harley-Davidson” growth plan for the next several years.

This includes new products such as the Pan America 1250 ADV-tourer, a 975cc Streetfighter and the LiveWire electric motorcycle, a rethought approach to its customers both existing and new, and an “enhanced retail experience” at dealerships.

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