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In 1937, Sally Robinson was the first woman to earn her motorcycle license, but attitudes about women riders didn’t change for decades to come. In the 1970s, my mother walked into a motorcycle dealer to buy her first bike, but she left empty handed. The salesman would not believe that she was an experienced rider, and wanted her to come back with a man who could handle the bike.

Her love for riding was considered odd, dangerous, and not “lady-like.” She left the showroom, undaunted, and purchased a used bike of her own. 50 years later and she’s still cruising the road.

Thanks to the persistence of those women pioneers who love to ride, like my mom and Ms. Robinson, women today represent more than 20% of bike owners. Lady bikers are savvy, smart, and understand their machine. They have their own clubs, influencers, personalities, and publications.

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What they don’t see a lot of in the community is a “pink tax,” products or services marketed directly to women by splashing pink across them and calling them a woman’s product. Women riders are just riders.

Influence the Ride

Women are not only becoming riders and motorcycle owners at record-breaking numbers, but they’re also shaping the industry in every way, and around the globe. From Instagram influencers and celebrities on bikes, to tearing up dirt tracks — to riding in the most prestigious motorcycle competitions in the world — women make up a vibrant part of the biker world. So, we’ve chosen a few modern riders to highlight below.

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Elena Myers – American child prodigy

Elena Myers stormed the sport as a girl, entering the AMA circuit and having a Kawasaki Team Green contract at only 13 years old. In 2010, she entered the history books as the first woman to win an AMA Pro Racing sprint road race at the age of 16. In 2012, she also won the SuperSport Race 2 at the Daytona International Speedway.

Instagram Influencer Anti_parallalli

We were lucky enough to talk to Lali, an Instagram influencer with 116K followers known as @anti_paralallali, about her favorite parts of being a woman rider. She said that the community and friendships are very valuable to her.

“You meet some of the most interesting individuals while riding,” Lali said. “Every rider I’ve met in person has been nothing but nice, welcoming, and accepting to me and it feels good to have this kind of support system.”

Jessica Wise – Founder of the Litas

The Litas are an international collective of women riders, and their founder and creator is Jessica Wise. This motorcycle club doesn’t let anything stand in their way, and focuses on the inclusive and community aspects. On their about page, this statement about the club sums it up well:

“We are here for the free-thinkers, the adventurers, and the women who are unapologetically themselves.”

In case you’re wondering how successful a motorcycle club that’s less than 10 years is old can be, the answer may surprise you. Empowering women to enjoy their passion for riding has garnered the Litas over 17,000 riders in 330 cities and 35 countries.

It’s nice to know that not only have things changed over the years, women can now feel a part of the community as a whole. And, where they don’t feel they fit in, they can create a space of their own. Women today, just like those in the past, love riding — and they love their machines. As we continue to grow and reshape the image of what it means to be a rider, the industry too will grow along with us.

Take Yuasa Battery, leading manufacturer of powersport batteries, where Yuasa respects the rider  and builds quality products for all walks of life.

Riders Demand Quality, Yuasa Batteries Delivers  

At Yuasa Battery, they know that we want reliability, power, and a comprehensive warranty just like any other rider. There’s a reason that Yuasa supplies to more OEMs, in the U.S.A. and globally, with powersports batteries than any other competitor. They offer unmatched premium quality, lead the industry with advanced engineering, and offer reliable, long-lived, and powerful batteries to serious consumers.

This Pennsylvania-based company is serious about the quality of their Powersports batteries, customer care, and education. To that end, they limit the distribution of their stock to authorized dealers. That means, no matter which Yuasa Authorized Dealer you shop from, you are covered by their comprehensive and generous warranty, and you have the peace of mind of an industry leading power source for your ride.

You cannot buy a Yuasa battery in a big box store. You won’t find them sold online, through shopping platforms like Amazon (at least not with the warranty intact).

AGM or Conventional Options

Whether you are looking for maintenance free Absorbed Glass Mat (AGM) technology, which was pioneered by Yuasa in the ’80s, or conventional options, you can find it through authorized dealers.

Need a specific size, or to find out which size you are looking for? They have a wonderful Battery Search feature, right on their easy to navigate website. Don’t want to look yourself? Hit up an authorized dealer for top-notch service.

Accessories                        

You can also find high quality battery testers, chargers, and tester/maintainer two-in-ones to keep your machine purring like a kitten, or growling like a beast, in your own garage.

Women Who Ride Know Freedom, and they Know Choice

No matter the generation, or decade, there is nothing like the wind in your face, and the freedom of an endless sky rolling out to meet the road in front of you. That relationship between body, mind, machine, and the road is something that you just can’t explain to those who don’t understand it.

Thank you, for taking the time to read this piece, and learn more about Yuasa. Your time is valuable, and we’d all rather be on the road.

We would like to invite you to click here to visit our website and learn more about Yuasa Batteries.

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