BRP, the parent company of Can-Am, has been recognized with an iF Design Award for the brand’s two new electric motorcycles, the Can-Am Pulse roadster and Can-Am Origin dual-sport. For the 2025 awards, 131 jurors from 23 countries met for three days to select outstanding and innovative designs.
The iF Design Awards are assigned based on a product’s innovation, functionality, and aesthetics, with a focus on sustainability. The Pulse and Origin mark a bold reentrance to the two-wheeled market for Can-Am, offering unique styling and integrated technology like their liquid-cooled power system that helps limit battery degradation and optimize charge time. The two bikes share many components but offer riders different experiences, with the Pulse being designed for daily use and urban mobility and the Origin being designed for both on- and off-road duty.
“We are incredibly honored to receive this recognition from the iF Design Award,” said Denys Lapointe, chief design officer at BRP. “I want to acknowledge the work of the passionate team who designed these motorcycles, reaffirming once again BRP’s commitment to developing products that shift the paradigm. The Can-Am Pulse and Can-Am Origin redefine electric motorcycle riding. They have distinct personalities but have one major thing in common: they blend iconic style with forward-thinking technology, providing people with unparalleled riding experiences.”
When our sibling publication, Rider Magazine, reviewed the Pulse and Origin in Texas in September 2024, they were impressed with the bikes’ innovation and functionality, stating that “If Can-Am can crack the range issue, these bikes would be unstoppable. Everything else – build quality, performance, design, and tech – is simply outstanding…” For an in-depth look and riding impressions, read Rider‘s 2025 Can-Am Pulse and Origin Review or watch the YouTube video review.
Congratulations to BRP and Can-Am for this prestigious international award. All iF Design Award winners will be celebrated at the iF Design Award Night in Berlin on April 28, 2025. Find more information about the awards at the iF Design website.
The Origin began arriving at dealerships in January, and the Pulse is arriving at dealerships now. Visit the Can-Am website for more information.
