Survey no. 2 for our Woman Rider Consumer Panel (join here!) was all about why we’re all here: motorcycles. Manufacturers have been trying pretty hard in recent years to attract female buyers…and some are better at it than others.
We want to give women riders a voice to those manufacturers, so we asked our panel some questions about their motorcycle buying behavior, as well as sources they trust for info when researching a potential purchase. (Hint: social media influencers, not so much!)
We decided to dive deeper into the topic of motorcycles for our June survey as well, and we’ll have those results next month. For now, here are a few interesting tidbits:
The first question was, “Have you ever modified a motorcycle to better fit you?” and a full 70% of you said yes. This isn’t necessarily a knock on the manufacturers — something as simple as adjusting the brake and/or clutch levers can make a big difference in comfort — so don’t be afraid to modify your bike to fit YOU.
We then asked what factors are most important when shopping for a motorcycle. The usual stuff like dealership support, the cost/complexity of service and maintenance, performance, price and safety features all drew strong marks for importance. But two answers stood out above the rest: seat height (44%) and style/looks (41%) turned out to be the biggest determining factors.
So what brands of motorcycle are the most popular amongst our panelists? We were a bit surprised by the answers.
37% of you own a Harley-Davidson (we actually expected that number to be higher), followed by Honda (23%), then BMW, Kawasaki and Yamaha (17-18% each).
When it comes to test riding a potential new bike, the vast majority of you said it was a deal breaker — no test ride, no sale. Given the number of you who said you’d been treated poorly at a dealership (62% have left a shop because they were treated badly), we wondered how many have experienced pushback from a dealership salesperson when you requested a test ride, but we were relieved to see that most of you have had good experiences: 64% had no problems when they asked to test ride a bike.
Finally, we wanted to know how you felt about the “new normal” of online motorcycle buying and home delivery. Turns out it’s not your preference, with most respondents reporting they would prefer to return to the in-person buying experience. We couldn’t agree more.
If you’re a panel member, look for your next survey in a week or so. We’re enjoying getting to know you and giving you a voice to the industry!