Progressive IMS Outdoors Ultimate Builder Custom Bike Show

Progressive IMS Outdoors, the Powersports industry’s leading consumer motorcycle tour that connects enthusiasts with top brands, today announced two strategic partnerships for the Ultimate Builder Custom Bike Show (UBCBS).

  • Dennis Kirk, the world’s largest retailer of aftermarket parts, apparel and accessories for every powersport, is the new title sponsor of UBCBS.  
  • Jordan Mastagni, president of Hot Bike Magazine, will take over management of UBCBS.

Builder registration for the 2022 competition is now open – new and returning builders alike are encouraged to sign up for this year’s edition at

Jordan is gearing up to bring his 20+ years in the motorcycle industry as a moto-journalist and builder enthusiast to the Progressive IMS Outdoors staple attraction, which has evolved into the industry’s most prominent competition throughout its 11-year tenure. Year after year, hundreds of builders use the competition as a springboard to showcase their rolling works of art and compete for cash, prizes, and the “King of Builders” title, crowned in the championship round held in Southern California at the last event of the tour.

“It’s an honor to work alongside the Progressive IMS Outdoors team this year,” Jordan says. “I’ve worked closely with the custom motorcycle community throughout my career and have so much respect for the time and creativity it takes to produce a custom build and I look forward to seeing what this year’s group brings to the competition.”

Dennis Kirk, Powersports aftermarket parts and gear leader, signs on as the UBCBS title sponsor.

“UBCBS is one of the most well-known and widely respected competitions in the builder community and we are excited to be on board as the title sponsor for the 2022 edition,” said Tammy Becklin, Chief Marketing Officer of Dennis Kirk. “The opportunity to further align our brand with the custom builder community, while celebrating the grit and talent that goes into motorcycle building, is a remarkable milestone for Dennis Kirk. We look forward to this year’s competition and are eager to introduce Dennis Kirk to the builders and thousands of riders and enthusiasts that attend Progressive IMS Outdoors.”

Classes for the 2022 competition include Custom Street, Custom Classic and Freestyle, plus the People’s Choice Award. Winners of the Custom Street, Custom Classic, and Freestyle classes will take home $500 – $1,000 in cash from Progressive IMS Outdoors, plus prizes from sponsors. Winners of each round are invited to compete in the Championship Round at the end of the tour for the title “King of Builders”, $10,000 in cash, and prizes.

Progressive IMS Outdoors Ultimate Builder Custom Bike Show


Custom Street Class
Must start with 2000 and later major OEM engine and frame as a base. Must maintain original engine cradle configuration. The neck may be cut to rake or stretch frame. Hardtail sections and wide tire alterations are acceptable. Must be a two- or three-wheel motorcycle configuration as defined by DMV. The vehicle must run and be operable.

Custom Classic Class
Must have a 1999 or earlier OEM engine; replica engines are not allowed. Custom or stock modified frames are acceptable. Must be a two or three-wheel motorcycle configuration as defined by DMV. The vehicle must run and be operable.

Freestyle Class
Anything goes, two- or three-wheel drivetrain/chassis motorcycle configuration defined by the DMV. The only limitation is the builder’s imagination and resources. The vehicle must run and be operable.

“UBCBS is a staple program that people return to year-after-year, as competitors and attendees to see all-new unique builds,” said Tracy Harris, SVP of Progressive IMS Outdoors. “The program is a highlight of each event, as builders travel from all over the nation and compete alongside their peers to showcase the bikes they have been working on for months and, in many cases, years. We’re excited to see new and returning faces on this year’s IMS tour under Jordan’s new management.”

Jordan Mastagni is a seasoned 20-year veteran in the motorcycle industry as a moto-journalist and most recently the head of sales and marketing at ARCH Motorcycle Company, co-founded by Gard Hollinger and Keanu Reeves. Recently, Jordan purchased the intellectual property of Hot Bike, the world’s largest custom V-twin media company, and is working hard to keep this iconic, 50-year-old brand shredding tires for many years to come. Being a fan of all motorcycle makes, Jordan brings a keen eye for attention to detail, making him a great fit to be the ambassador for UBCBS.

Please visit here for more information on judging criteria, awards categories, and prizes.

Interested in registering for the 2022 UBCBS competition? Builder registration is now live. Please visit to enter.

The 2022 tour is sponsored by Progressive Insurance, with this year’s edition marking Progressive’s role as title sponsor for the 13th consecutive year.

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